A farmer still grows wheat.<\/p>\n\n\n\n
Yet around that wheat, entirely new sources of value are emerging:
carbon measurement, certification, financing, insurance, market access and monetization.<\/p>\n\n\n\n
None of these activities produce a single grain.<\/p>\n\n\n\n
Yet all of them create economic value.<\/p>\n\n\n\n
The same phenomenon is appearing across industries.<\/p>\n\n\n\n
An electric fleet generates charging optimization, battery analytics and energy flexibility.<\/p>\n\n\n\n
A warehouse generates predictive maintenance, operational benchmarking and carbon accounting.<\/p>\n\n\n\n
A wind farm generates not only electricity, but also data, certificates and carbon attributes.<\/p>\n\n\n\n
The physical asset remains visible.<\/p>\n\n\n\n
But value increasingly accumulates in the layers built around it.<\/p>\n\n\n\n
We have seen this before.<\/p>\n\n\n\n
Visa became more valuable than the plastic card.<\/p>\n\n\n\n
Booking became more valuable than many hotels.<\/p>\n\n\n\n
Bloomberg became more valuable than the hardware running its terminals.<\/p>\n\n\n\n
Industrial transition may follow the same path.<\/p>\n\n\n\n
The future winners may not own the forklift, the battery, the solar panel or the field.<\/p>\n\n\n\n
They may own the data, the certification, the optimization, the marketplace or the monetization layer that makes those assets more valuable.<\/p>\n\n\n\n
And that is usually where real value creation begins.<\/p>","protected":false},"excerpt":{"rendered":"
A farmer still grows wheat. Yet around that wheat, entirely new sources of value are emerging:carbon measurement, certification, financing, insurance, market access and monetization. None of these activities produce a single grain. Yet all of them create economic value. The same phenomenon is appearing across industries. An electric fleet generates charging optimization, battery analytics and…<\/p>","protected":false},"author":3,"featured_media":248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"https:\/\/www.linkedin.com\/posts\/christophe-lautray-b464881_the-invisible-layers-often-become-more-valuable-share-7469663997592592384-3RYf\/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAATdSvYBra7fapo186KA7m3srpiq_tfMpUI","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":2,"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/posts\/247\/revisions\/250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/media\/248"}],"wp:attachment":[{"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aerelisadvisory.eu\/fr\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}